Innovation Tool

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Design Challenge Tool

Map any problem to its
real solution

Add a problem statement. The tool reads the emotional context, confirms the user feelings, selects the right frameworks, and maps a journey with solutions.

Step 1 of 5
Step 01 — Design Challenge Brief

Define the challenge in your own terms

Write it as you'd hear it — from discovery research, a user complaint, or a stakeholder brief. Root it in what you've actually uncovered, not assumptions.

New here?

List the user types or personas — how many distinct types, who they are, what drives them, what they're trying to do. Be specific about what you know from research vs. what's an assumption.

Framing the real design question...
Step 02 — Build the Feeling Sentences

Complete the sentences

Each sentence maps a feeling to the moment it breaks, and the need underneath. Fill in the blanks — context is pre-suggested, need auto-fills when you pick a feeling.

Reframe Stated problem → Felt experience
Optional — ground this in real user data

Empathy Map

If you have user quotes, observations, or research notes, drop them in. This turns Claude's inferred feelings into real ones — and carries through to every framework and concept after this.

⚡ Pressure-test

Challenge this framing

Claude has been agreeing with your setup. Ask it to argue the opposite — what if the real problem is something else entirely?

Step 03 — Frameworks

Frameworks selected for this problem

Based on the feelings and problem type, these are the most useful lenses. The primary one is pre-selected — you can add more.

Mapping the journey and surfacing solutions...
Step 04 — Journey Map

Current state journey

The circled step is where the experience breaks. Everything below is designed for that moment.

Solutions — ranked by emotional payoff vs. cost

Possible solutions

Your mirror is ranked first — the cheapest fix with the highest emotional return.

⚡ Kill your darling

What would a skeptic kill first?

Force a critique of the top-ranked solution before we move to concepts.

Writing your design brief...
Step 05 — MVP Concepts

Three concepts to test the real gap

Each tackles the emotional gap differently. Pick one to prototype, or run all three past users as low-fi stimuli.

Analyse another problem?

Refine your “How might we…”

Your current HMW will be struck through in the journey history, so you can see how the framing evolved.