Innovation Tool

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Design Challenge Tool

Map any problem to its
real solution

Add a problem statement. The tool reads the emotional context, confirms the user feelings, selects the right frameworks, and maps a journey with solutions.

Step 1 of 5
Step 01 — Problem Statement

What's the stated problem?

Write it as you'd hear it — from a user complaint, a brief, or a stakeholder. Don't refine it yet. The raw version is more useful here.

Reading the emotional subtext...
Step 02 — Build the Feeling Sentences

Complete the sentences

Each sentence maps a feeling to the moment it breaks, and the need underneath. Fill in the blanks — context is pre-suggested, need auto-fills when you pick a feeling.

Reframe Stated problem → Felt experience
Step 03 — Frameworks

Frameworks selected for this problem

Based on the feelings and problem type, these are the most useful lenses. The primary one is pre-selected — you can add more.

Mapping the journey and surfacing solutions...
Step 04 — Journey Map

Current state journey

The circled step is where the experience breaks. Everything below is designed for that moment.

Solutions — ranked by emotional payoff vs. cost

Possible solutions

Your mirror is ranked first — the cheapest fix with the highest emotional return.

Writing your design brief...
Step 05 — Design Brief

Your copyable summary

Everything distilled into a brief you can paste into a doc, deck, or whiteboard session.

Design brief — copy ready
Analyse another problem?