Resume
Work experience (10 years)
Lead Product Designer
Jun 2022 - Present
• Fourth designer in the founding design team.
• I spearheaded the design process from the ground up, translating ideas into tangible design concepts and eventually into a fully functional product.
• Established and maintained robust design systems for the original product. These systems ensured consistency in the user experience across different features and iterations, facilitating seamless user interactions.
• I extended these systems to accommodate white-labeling requirements for clients, allowing for customization while preserving the core design principles.
• As the company pivoted towards custom funds from warehouse funds, I led the design efforts to accommodate these changes seamlessly. This involved revisiting existing design elements, incorporating new features, and aligning the product roadmap with the evolving business strategy.
• I led regular design reviews, solicited stakeholder feedback, and iterated on designs based on data-driven insights.
• I created white-labeled branding guidelines for a massive client deal and worked with multiple teams to align design and product with marketing.
Senior Product Designer
Aug 2020 - May 2022
• Designed web-based and mobile-based responsive app for financial wellness for Meta employees, scalable to thousands of users, and included wireframes, prototypes, and high-fidelity visuals, heavily backed up by qualitative and quantitative data.
• Re-branded the app, growing user engagement by 50%.
• Worked on Content Management System [CMS] for maintaining new articles/audio/video content on the app.
• Led the Web App [responsive for iPad and mobile browser] for the financial wellness app for Meta employees, as an individual contributor.
Experience Designer
Jun 2019 - Aug 2019
• Created intuitive digital products and services to retain customers for life.
• Pitched innovative ideas for the US's biggest insurance company ( targeting 5X revenue and 29,000 customer acquisitions in the next 6 years) using design thinking, that included understanding users' pain points, creating journey maps, wireframes, interactive designs and prototypes.
• Helped lead the entire UX process with multidisciplinary teams of designers, researchers, engineers, and product managers for the client.
UI/UX Specialist, Manager
Feb 2017 - Jul 2018
• Led redesign of JioMoney App's troubleshooting system, which facilitated its 30+ Million users to solve issues (reducing call center tickets by 78%).
• Improved end-user experiences of Jio's app with 100+ Million users, which hiked Play Store ratings from 3.1 to 4.0 out of 5, in collaboration with the product management team and engineers.
• Delivered 10+ design-centric innovation ideas for Jio's app like a hyper-local grocery app, eCommerce, auction platform, etc with 300+ Million users
• Delivered innovative payment platform for B2C and B2B Customer and Merchant e-commerce app, estimating revenue of $3.03 Billion.
UI/UX Designer, Engineering
Sep 2015 - Feb 2017
• Design conceptual wireframes, high-fidelity mockups, information architecture, interaction specifications, prototypes, and final UI to increase user engagements for the marketing website of a global enterprise app - VWO with 6000+ customers (B2B SaaS product, Conversion Rate Optimization platform $20M+ annual recurring revenue), that increased new sign-ups by 37%.
• Worked with product managers and content strategists to design Visual Website Optimizer (vwo.com) enterprise app's dashboard.
• Rebranded the VWO website thereby increasing traffic.
• Designed A/B Testing & CRO platform dashboards with data visualization.
UI Designer | Developer
Jul 2014 - Sep 2015
• Researched, designed (Unity 3D), developed (C#, Java, HTML) & successfully delivered a 3D driving simulator game app UI for Android and iOS.
• Led a team of 25 trainees in UI animations, nurturing a growth organizational mindset.
Education
M.S. Strategic Design and Management
Parsons School of Design, New York
2018 - 2020
UX Design program
Career Foundry GmbH
2014 - 2015
B.Sc. Computer Science
University of Delhi, India
2011 - 2014
Skills
Design Skills
• Interaction Design • Product Design • Wireframes & Prototypes • Prototyping
• User Flows • Information Architecture • User Research • Product Strategy • Data-Centric
• Human-Computer Interaction (HCI) • Design Principles • Design Thinking
• Cross-platform data-driven designs for web and mobile-optimized applications (Android, iOS)
Programming Skills
• HTML/CSS • Algorithms • JavaScript • Java • C++
Interpersonal Skills
• Excellent Presenter and Communicator • Quick Learner • Problem Solver
• Empathetic and Adaptive • Detail Oriented
Tools
• Figma [Advance Level] • Miro • InVision • Adobe XD • Adobe Photoshop • Adobe Illustrator
Achievements
• Dean’s Merit-based Scholarship of 47% at Parsons School of Design
• First Prize for the most sustainable business model and an MVP at Parsons School of Design
• Ranked #1 out of 500 employees in the Creativity assessment during induction training at TCS
• Winner of Miss Hackers, Women’s coding challenge
• Topped Software Engineering with 97% in undergraduate
• NIIT 8th National IT Aptitude Test 2012 (India) 93 Percentile (Top 7%) certified as ‘Very High’ aptitude for IT
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