Case Studies
Product design work across fintech, private wealth, B2B SaaS, and consumer platforms - from zero-to-one launches to research-driven redesigns.
Founding designer, major pivots, $1M → $500M+ AUM
One of the founding designers who shaped the product through pivots and major bets - scaling adoption from zero to 15+ enterprise advisor firms.
Paven App - Meta's internal financial wellness platform
Owned end-to-end product design for Paven - a personal finance tool for Meta employees. 24% user growth, 50% of Deloitte coaching sessions booked via app. Product valued at $7–8M.
MetLife Financial Wellness - 5× revenue strategy
Led experience design for a 3-month strategic innovation sprint. Identified 3 behavioral archetypes across 9 US cities. Delivered "Customer for Life Portal" business case.
Giving local merchants a fighting chance against e-commerce, targeting $20B market in India
Led mixed-methods research for 10M+ users. Redesigned JioAuction app and JioMoney self-service flow. Research findings informed a strategic pivot to grocery commerce.
Industries I've designed for