Case Studies
Product design work across fintech, private wealth, B2B SaaS, and consumer platforms — from zero-to-one launches to research-driven redesigns.
Founding designer, major pivots, $1M → $500M+ AUM
One of the founding designers who shaped the product through pivots and major bets — scaling adoption from zero to 15+ enterprise advisor firms.
Paven App — Meta's internal financial wellness platform
Owned end-to-end product design for Paven — a personal finance tool for Meta employees. 24% user growth, 50% of Deloitte coaching sessions booked via app. Product valued at $7–8M.
MetLife Financial Wellness — 5× revenue strategy
Led experience design for a 3-month strategic innovation sprint. Identified 3 behavioral archetypes across 9 US cities. Delivered "Customer for Life Portal" business case.
Giving local merchants a fighting chance against e-commerce, targeting $20B market in India
Led mixed-methods research for 10M+ users. Redesigned JioAuction app and JioMoney self-service flow. Research findings informed a strategic pivot to grocery commerce.
Bloomberg Terminal — "Create Alert" Design Challenge
Designed a complete intelligent alert system for the Bloomberg Terminal — solo, end-to-end — in 4 days. Alpha tested and iterated to V2.
Opening Doors — service design for NYC homeless services
Designed a service intervention addressing NYC's 115% shelter census increase. Mapped DHS intake systems and proposed a placement framework that matches individuals to appropriate housing pathways.
Redesign — itemized billing concept adopted as premium feature in 2020
Personal redesign project. Designed itemized bill-splitting 4 years before Splitwise shipped it as a premium feature. Applied color psychology and UX research to a deeply emotional product.
vwo.com — B2B SaaS website redesign across 44 pages
Designed 19 of 44 pages for the primary acquisition surface of a $20M ARR global A/B testing platform. Improved SEO and CRO through applied design psychology.
Companies my work has shaped
Industries I've designed for